Google Search Console

Search Console tools is a free tool offered by google. It fix issues, and make your site relevant in Google Search results. It is one of the basic tools used by SEO's. Earlier it was known as Google Web Masters. It that helps you do a controlled form of SEO and monitor, maintain, and change your site's presence in Google Search results. Search Console helps you understand and improve how Google sees your site. Google mention it a mock point.

• Confirm that Google can find and crawl your site.
• Clear problems in indexing and request re-indexing of new or updated content.
• To know about Google Search traffic data for your site, that is how often your site appears in Google Search, which search keyword show your site, how often searchers click through for those etc.
• Receive alerts when Google is not able to index your page, spam, or other issues on your site.
• Show you which sites link to your website
• To check whether the page is loading soon or it is slow, AMP is working smoothly. [AMP is a open source project designed to help web publishers create content that loads instantly in mobiles]
• Broken links will be informed.
• If meta description is duplicated, or short or long, or not relevant, this is also informed by google.
• Errors in title are cleared

Uses of Search Console

Some of them are listed below

• Even if you won't be use Search Console also, Google can crawl and index our page. but you should be aware of it. 
• It help in optimizing your site for search engines, and also know what features are available in Google Search.
• SEO specialists on online marketing search console will help to monitor website traffic, optimize ranking and make decision about the appearance of site's search result. 
• You can use the information in search console to influence technical decision for the website
• Issues like hacking can be solved
• Use it to make any site maintenance or adjustments smoothly according to search performance.

Five methods used to verify a website in Google Search Console

1. HTML File Verification Method: It is a recommended method by Google to verify a website or blog. The html file given by google should be downloaded, login to root directory or c panel, upload to the public html folder. After successfully uploading, website ownership can be verified, and a controlled form of SEO can be done.
2. Meta Tag method: An HTML meta tag given by google is copied and paste in our head session of main URL of website, this is copied and pasted for verification.
3. Google Analytics Method: Verify google analytics with Gmail account, then using that account, we can verify site using search console.
4. Google Tag Manager: It is also a free resource from Google. Its to insert meta tags given by Google, which are to be verified.
5. DNS Data Method: By logging into the DNS record of the companies which we have registered. We can verify the website.

Conclusion

Google Search console gives an exact idea on how your website is been interacting with search engines. It is an to and fro communicating system.


My previous blog was about On page SEO.