On Page Optimization

On Page SEO

On Page Optimization is one of the prime factor to be done to make google love our post and provide with high ranking in its related searches. There are many ways to improve on page through the title, keywords, hyperlinks, image optimization, adding alt tag.

Snippet

It is the search result shown by the google search engine. Snippet consist of a title, URL, and a description. Snippet is the matching result of the search we provided and the keyword will be highlighted in the description page. The mobile snippet consist of title, URL, description of page and also favicon. Advanced snippet also shows the star rating of the page.

Title Optimization

The best snippet title is that ranges from 55 to 60 characters that speaks out about the website in a most effective manner. Snippets pixel width is 512. Google text field capacity is 70. Title should contain the necessary keyword but title should not be keyword stuffed. It should be attractive and impressive. It could be meaningful sentence. Spelling mistakes and grammatic errors should be cleared. Google crawls the URL and domain first. Their are certain limitation for creating a title, its visible capacity will exceed by constructing with four capital letters, so it is not recommended to use all capital letters. It is the identity tag of google crawler webpage. Title shows errors when it is not relevant, unique and it is too short or long. Title repetition for the pages of a same website will cause keyword cannibalism.

Keyword Cannibalisms: If two pages have same title keywords, then that pages start to compete with each other for ranking, this causes the page to loose its page rank.
Meta Description: If a page has no title, its meta description will be shown as title. And if meta description is also not written, then h1 will be pasted as title. Meta description characters exceeds from 155 to 160 and pixel width is 1024. but for a blog or article the characters should exceed 155. It is because in the blog result page, date of publishing will also be shown by google. So title will not be seen completely seen.
Meta description should be unique. Duplicate meta description is errored by google. It is an serious error, which is punished by Panda filter. In a marketing page meta description is pasted with offers, to make the page attractive and viewers stay on that page. This helps the page in ranking.
Robot Meta Tags

It informs the google what to crawl or index by using codes in the meta tag.
Keyword Optimization
It is an effective to rank a page by keeping the google guide lines. Some important things to be kept on mind while keyword optimization for a blog or website are keyword density, writing in bold or italics, adding keyword before full stop or comer etc. keyword density is the percentage of keyword used in an article or webpage. For example, for a article with 200 words, keyword is used twice, then the keyword density of that page is 2%. Google has stopped using the number of keyword for ranking in early 2009. So there is no use in increase in keyword density. To avoid keyword stuffing, and increase keyword density, the content words should be increased. Adding keywords just before full stop or before comer helps in making the keyword more visible and thus helps the user understand what the content is about. This will make the reader or user remain in that page for a specific time. This search remain time will make our page noticed by the google and help in getting ranked. Making the keyword bold or writing in italics also make almost the same result.
Adding Hyperlinks

Adding links to blog or website is a great thing, it shows reference to another webpages. So that people can go deep into that content on the page. But we should be careful on adding links. because when you link a website under a keyword, it is that website that earns visibility and earns ranking. Thus result in unwanted distribution of page authority and page rank to another side. this is known as passing the juice. But in some cases like adding a link to websites like Wikipedia which are already highly ranked by google helps to gain trust by google towards our page and thus get high ranking also.
Image Optimization
Visual contents like images and videos that make our page colorful, attractive and engaging for readers. Videos will help to increase the ranking, because anyone can click on it and watch the same. Image can be made more attractive, to get the users view fast. it can be done by giving file names will relevant keywords. The file will make the google understand what the image is about and whether it relates to web content. There should be no space in between the file name created, instead of space, underscore or hypha can be used.


Alt tag optimization
Alt tag is alternate name or alternate tag. Google easily identify its images using its alt tag. It is as important as adding a file name. When creating a alt name its not necessary to avoid space in between the words. If a hyperlink is added to image, then the alt tag acts as a anchor text. Providing hyperlinks to another website from the image, benefits the other website, not the shared one. Content published near the image is also an effective identity factor for getting ranked.